This-essay is a7902021.htm which is available at the web-site www.essayz.com. See more notes at the bottom. Previous-Essay <== This-Essay ==> Following-Essay By-Months By-Years By-Words Webs of Like-&-Un-Like ESSAYS <==> Like-&-UN-Like This-One ========================================================== %ACADEMIC SALESMEN'S RESPONSIBILITY 790202 Salesmen are successful if they are able to project enthusiasm for what they are selling, appear trustworthy to their customers, lead their customers to conclude that buying what is offered will be a natural development for them, promote anticipation of fulfillment through the acquisition, and keep the buyers happy with their purchases. Sales success depends less upon rational considerations than upon affective considerations of affective factors such as: the tone of personal relationships, non-verbal messages, the context of communications, and the images prompted by the proposals and deliberations. Repeat sales and sales promoted through satisfied customers are unlikely---if sales which are made are irrational and unwise; but appeals to reason and wisdom are unlikely to be the keys to prompting decisions to buy. Reason and wisdom may help decide when to try to make a sale, but are unlikely to be the sole basis for convincing the prospective customer to buy. These considerations are just as true of academic sales as of the more usual commercial sales. Teachers are academic salesmen. Students are teachers' customers. Students pay in tuition, study time, commitments made, loyalties formed, visions lost, desensitizations accepted, collusions entered, etc. Academic salesmen sell ideas, assumptions, presuppositions, visions, data, information, facts, knowledge, skills, opinions, perspectives, goals, concerns, value systems, procedures, techniques, etc. Academic salesmen are not very successful if they do not believe in their product, if they are not enthusiastic. Enthusiasm is easier to maintain in the absence of a balanced perspective of the merits of the competitors' offerings. For this reason it is often difficult for a truly liberally educated academic salesman (teacher) to be enthusiastic about any particular component of a liberal education. Thus those salesmen who are not liberally educated may be the most successful ones on the campuses of liberal arts academic market places. Such successful academic salesmen tend to undermine the spirit of such market places, and turn them into shopping centers full of specialty shops under separate managements, rather than promoting the integrated development of department stores of academic goods under a holistic management. (c) 2005 by Paul A. Smith in www.essayz.com Search for Integrity and Honesty (On Being Yourself, Whole and Healthy) ==========================================================Lines beginning with a percent sign are KEYWORDS for use in ESSAY-System Searches. Their terminal digits are dates of writing in the format @yymmdd#, where @ = a means 99, @ = b means 20, and # = is a within-date essay-count. Links to date-adjacent essays are near page top & bottom.
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